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Search Engine Marketing - Text-Link-Advertising.Net

What is Search engine marketing (SEM)? It is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages.

What is Search Engine Results Page (SERP)? It is the listing of results returned by a search engine in response to a keyword query. The results normally include a list of items with titles, a reference to the full version, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

What is text link?
The anchor text, link label, link text, or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines. Since 1998, some web browsers have added the ability to show a tooltip for a hyperlink before it is selected. Not all links have anchor texts because it may be obvious where the link will lead due to the context in which it is used. Anchor texts normally remain below 60 characters. Different browsers will display anchor texts differently. Usually, Web Search Engines analyze anchor text from hyperlinks on web pages. However, also other services apply the basic principles of anchor text analysis. For instance, academic search engines may use citation context to classify academic articles, and anchor text from documents linked in mind maps may be used too.

Anchor text usually gives the user relevant descriptive or contextual information about the content of the link's destination. The anchor text may or may not be related to the actual text of the URL of the link. For example, a hyperlink to the Text-Link-Advertising.net homepage might take this form:

<a href="http://www.text-link-advertising.net/">Text Link Advertising</a>

The anchor text in this example is "Text Link Advertising"; the unwieldy URL http://www.text-link-advertising.net/ displays on the web page as "Text Link Advertising", contributing to clean, easy-to-read text.

Search Engine Algorithms
Anchor text is weighted (ranked) highly in search engine algorithms, because the linked text is usually relevant to the landing page. The objective of search engines is to provide highly relevant search results; this is where anchor text helps, as the tendency was, more often than not, to hyperlink words relevant to the landing page. Anchor text can also serve the purpose of directing the user to internal pages on the site, which can also help to rank the website higher in the search rankings.

Webmasters may use anchor text to procure high results in search engine results pages. Google's Webmaster Tools facilitate this optimization by letting website owners view the most common words in anchor text linking to their site.

Google announced in its March "Penguin" (April 2012) update that it would be changing the way it handled anchor text, implying that anchor text would no longer be as an important of an element for their ranking metrics. Moving forward, Google would be paying more attention to a diversified link profile which has a mix of anchor text and other types of links.


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